We've all said or heard someone say, "I don't know why my email didn't make it to you!" It happens because email service providers sometimes filter out messages that look spammy. But if you’re sending texts in large volumes (like thousands or tens of thousands) this becomes much trickier. Typically it's pretty easy to make sure a text gets through to your end recipient when you're sending just one or a few messages. But that won’t happen if you trigger spam filters that keep you from reaching your audience! You want your SMS campaigns to reach all your contacts so you can promote deals, earn more online reviews, improve customer service, and ultimately increase profits.
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